7 Bullet-Proof Strategies That Attract A Flood Of Implant Patients!

If you hate reading or are short on time… and want the quick 5 minute video version.
click here => https://www.localsearchfordentists.com/implants

Recently, I surveyed over 23,000 dentists asking the top problems and dangers they  are facing. These are the top 7 major problems they identified:

1. “When I bring up implants, all patients think about is price.”

2. “I’ve been trained extensively but I’m not making the kind of money I feel I deserve.”

3. “I’m still struggling with cash flow and financial freedom doesn’t feel possible.”

4. “I’m doing well but just want to take it to the next level. If I could see more quality patients who have the money to accept great dental care, I’d be ecstatic.”

5. “I tried marketing before and hired consultants to help grow my practice only to find it didn’t work and I wasted a ton of money.”

6. “I know I should be marketing my practice but can’t find the time. My lifestyle seems out of control and the practice is taking over.”

7. “I feel hopeless, frustrated and a bit of a failure because I’m not where I’d like to be financially, personally or emotionally. And with the crazy economic times we’re facing, the weight of this feeling gets heavier.”

For every one of these worries, I’ve been there – the cash flow problems, feeling like a failure, trying things that didn’t work.

I’ve made every mistake you can possibly imagine. That’s part of doing business and you make mistakes, you learn from it and you grow.

I’ll bet you are 90% of the way to where you’d like to be.
You are just missing the
magic link.
And that link can change everything for you.

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Since I’ve come from the school of hard knocks, the only thing I’ll ever give you is real world hard core money making secrets.

Here Are 7 Strategies for Attracting Implant Patients

The formula for making money in dentistry is very simple:

1. Identify a target market
2. Find out what they want
3. Create a process for finding the people who want what you offer

When you give them the service they want, they will pay you money. Here are seven strategies our dentists are using to make that work even in crazy economic times.

Strategy 1: Targeted Niche Marketing

Not targeting a niche with your marketing is one of the biggest mistakes you could make in your business. For example, seniors are living longer than ever before and the ‘baby boomer’ market is exploding. This is why marketing to implant patients is one of the most profitable things you can do in your practice.

Strategy 2: Two-step Direct Response Marketing

When your advertising has the patient calling the office directly – you are leaving out 95% of your potential patients, who might be interested in your services but not ready to buy TODAY.

So you want to create a marketing system that attracts 100% of the prospective patients who are interested in your services.

To do this, you want people to go to your IMPLANT SPECIFIC website (Please don’t send people to a “generic” family dentistry site, it will fail) or call a toll-free hotline to give you their information – and then follow up with these ‘leads’ by sending out a free report or CD providing them education and information on the topic that they are looking for.

In doing this, you are pre-educating and pre-qualifying your patients and putting them through a process that forces them to make an emotional investment.

And you have the opportunity to answer most of their questions before they ever get into the office!

Strategy 3: Position Yourself as the Ultimate Authority

Sounds too simple, right?  Positioning is the process of attracting people to YOU, who view YOU as the ultimate expert/authority, who do not question your recommendations, because they have sought you out – and only you.

Authorities get listened to; people follow their recommendations. When we help you position yourself as an authority, patients come in, they treat you better, you have less fee resistance, more case acceptance and they respect your advice.

To do this, you need to flip the relationship.  Instead of going out and “getting your name out there”…

You want to create a system of marketing that has patients responding and seeking you out – choosing YOU as their Dentist –

This will not only increase your case acceptance – because they are coming to you to have their problems fixed – but your patients, prospects and even your staff will see the self-confidence that you have… just beaming off of you.  When you are struggling, patients can smell that a mile away – and they won’t trust you! And by the way, you don’t have to be a famous celebrity to garner authority, our proven marketing will automatically do that for you!

If you’re interested in learning more about my proven Dental Implant Marketing system that is helping my clients have record months click below where I’ll give you all the details about this proprietary system.

Click here => https://www.localsearchfordentists.com/implants

Strategy 4: Emotions are the Secret

Most Doctors have been taught that ‘being good’ and being ‘professional’ would bring them high dollar patients banging down their door.  Most have discovered that just isn’t the case!  Marketing to people’s emotions, and talking about solving their problems, NOT telling them your credentials is what is working.

You can tell them all about your credentials when they come into your office.  The reality is people with problems are looking for someone who understands them, can help them and will solve their problem.  They don’t care about the letters after your name.

Strategy 5: Separate Marketing and Case Presentation

Most so-called experts have completely mixed up the fundamental fact of business – they consider marketing and case presentation the same thing.

  • Marketing is the art of getting warm, live, pre-interested, pre-qualified bodies you have never met before sitting in front of you, while simultaneously setting up a zero fee resistant environment and deterring price shoppers.
  • Case Presentation is a process of helping the prospect make the best decision for themselves, which in your case is choosing your services (Implants).

There is a huge difference between the two.  You can never substitute case presentation or management for marketing.  If you don’t focus all your efforts on measurable, response generating, non-product marketing, you will never see a change in your practice.

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Strategy 6: Overcoming the “Price Objection”

Research has shown that “price” is the number one objection that dentists are getting.  Here is the big lesson:

Patients only talk about price when they have
nothing else to make their decision on.

If you are marketing and setting up your relationship, then price (or your patients’ investment – a better way to word that) should be the last thing that is discussed. And at that point the conversation shouldn’t be about “price”; it should be about “how can we help you get your finances in order to make this happen?”

Nobody buys anything based on “logic” they make 100% of their decisions based on emotions, and rationalize logically afterwards.

Humans are an emotional species; we cannot separate our emotions from our thoughts.  There is always a feeling associated with any decision we make.  So if you use emotion to get people interested, and you educate them, price becomes the last thing they bring up.

Strategy 7: Control how information is given to your patients

The reason we create a system where they call a toll-free number, create a dedicated “implant patient” specific website (not a generic one), why we send out a free report, why we have syndicated videos on Youtube, and why we use patient reviews because what we want is to control the way the information is dispersed to our prospective patients.

If you have no control over their experience, they only think about price and they treat
is as a commodity. NOT A GOOD PLACE TO BE!

If you’re interested in learning more about my proven Dental Implant Marketing system that is helping my clients have record months click below where I’ll give you all the details about this proprietary system.

Click here => https://www.localsearchfordentists.com/implants

 

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