Evolve Or Die: Is Your Dental Practice The Next Kmart or Amazon?

“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” -Bill Gates Kodak. Kmart. Blockbuster Video. Three companies that were once at the top of their respective industries. And now, they’re a little more than the butt of a joke or punchline to a cautionary tale…one that revolves around corporate complacency and the belief that once… Read More »

How Google Destroyed Your Dental Practice Website

“I find your lack of Google presence disturbing.” – Darth Vader, if he worked in dental marketing NERD ALERT.It was a rare weekend for me…no plans, and some extra free time. So I induldged myself with one of my favorite pasttimes; watching the original Star Wars trilogy.* And it struck me — Google, as much as I love their creativity… Read More »

3 Warning Signs That Your Practice Won’t Survive The Pandemic, and How To Fight Back (DO NOT IGNORE THIS!)

I’m sitting in my office, sipping on a cup of hot tea with lemon. My voice gave out yesterday, because I’ve been fielding hundreds of emails, calls and text messages every day for the last two months. These are coming from desperate dentists, worried about what is going to happen, how they’ll pay their bills, make payroll and get new… Read More »

Connecticut dentist caught trying to convince underage girl to meet him for sex

Scott David Cohen, DDS of Trumbull, CT, has been arrested on the charge that he tried to entice (who he thought was) a 15-year girl into meeting him for sex. Aside from this alleged horrific, deviant act by a member of our tribe (I can only hope for not much longer), I want you to stop and think about something… Read More »

“Old School” Website Dental SEO Is Dead. Unless You’re Doing This, You’re Flushing Time & Money Down The Drain.

Let’s start off by defining “SEO” or “Search Engine Optimization” because there are a lot of companies, marketers, and others selling dentists on these jargon type terms that have been watered down over the years. SEO is just a tool. You can optimize anything online these days and some are beneficial, while others are a waste of time and money.… Read More »

The Hard Truths About Your Practice You Must Accept If You’re To Grow

Guest post by Jerry Jones To be successful in any endeavor – whether it’s business in general, the delivery of top-flight dental care, or whatever, you must be willing to do three things: Seek out, acknowledge, and most importantly, act to address the hard truths or realities you discover – if you are to ever experience sustainable, long-term, healthy growth… Read More »

This Small Town Texas Dentist Has Generated 99 New Patients Per Month…ALL On Autopilot!

Find out how Dr. Hawkins is averaging WELL ABOVE $1 million per year in collections as a solo dentist in a small rural Texas town. Learn how he has amassed a 4-6 week wait for patients, and why he doesn’t have to “sell treatment”…patients literally drive an hour from the big city to accept treatment from this “small-town doc” Discover… Read More »

Why Your Online Reputation Is Your Biggest Asset: Doctors Indicted of Trading Opioid Prescriptions for Sex and Cash

I’m nauseous as I write this. We can’t seem to go a week without another bombshell article detailing how a licensed doctor and/or dentist has done something horrible in regards to prescribing opioids unethically (and illegally). And this time, it allegedly involves prostitution and flat-out trading pills for black market cash. Sex, for prescription drugs. By a licensed doctor. It’s… Read More »

Why “Being A Good Dentist” Is Never EVER Enough

Recently, corporate dental offices & DSO’s have been attractive targets for investment capital. What do savvy investors see in dentistry? Lots of market share to be gobbled up and profit, that’s for sure. Unfortunately, you’re their main target. Investment firms have told me that the rise of corporate dentistry demonstrates that dentistry can be extremely profitable… and investors have discovered… Read More »

Don’t Let Your Practice Get “Amazon-ed”; 4 Tips For Thriving In The New Dental Economy

As the founder and CEO of a near 10-year old dental marketing company, I have had a unique perspective within the dental industry. I get the opportunity to watch it unfold from the inside of thousands of dental practices across the globe. As a result… I’ve seen trends come and go. I’ve watched innumerable practices open, then fold. And I’ve… Read More »