7 Key Numbers Dentists Don’t Track (but should!)

Every dentist hopes that the each year is better than the next, but unfortunately that is not how it usually goes. You set lofty goals, but have no real idea what your current numbers are, so hitting those goals is a moving, invisible target. Remember, you can’t manage what you don’t track and 99% of dentists are not tracking their… Read More »

13 SIMPLE Bulletproof Ways To “ask” Your Patients For 5 STAR Google Reviews Without Being Salesy nor Pushy!

I don’t usually do this, but let’s get theoretical for just a second: Every satisfied patient of yours should bring you more patients, right? The ideal is for word-of-mouth to do all the work—for your happy patients to refer their friends and family to you, who in turn become patients. But what if you’re not quite at that stage? No… Read More »

How Dentists Can Successfully Target Millennials (without offending them permanently!)

Majority of dentists want to shake their head and dismiss this LARGE demographic and FUTURE patients of dentistry, and I say…you better embrace them because they’re extremely loyal, and will determine your future success as a practice. The Millennial Generation (as controversial as it is) brings with it the opportunity to attract an entirely new crowd of Pay, Stay, and Refer… Read More »

Are You A Dentist Or A Salesperson?

Guest Post By Dr. David Moffet, The Ultimate Patient Experience *** I often hear dentists say to me: “I’m a Dentist. Not a Sales Person.” Which is an interesting thing to say. When you are owning and running a Dental Office. Or working in a Dental Office that has an owner. Because unless you are a charity, and you are… Read More »

2017: The Year Of The Bankrupt Dentist

I urge you not to ignore this blog post. It may just save your practice, your family and your livelihood. The industry I love so much, Dentistry, is under attack. And It’s happening as I type this. I write this to warn, inform and help. NOT scare. Dentists all over North America are going bankrupt. I’ve received more notices of… Read More »

Four Critical Questions You Must Always Ask A New Patient On The Phone

Guest Post by Jayne Bandy, Founder of Dental Phone Excellence *** There are a thousand questions to ask a New Patient on the phone but we need to ask the ones that make the difference. Asking the following four questions on the New Patient call will make the difference. “Do you mind if I ask you a few questions first so… Read More »

Feds: No evidence flossing fights gum disease

REPORTED BY THE ASSOCIATED PRESS By JEFF DONN HOLMDEL, N.J. (AP) — It’s one of the most universal recommendations in all of public health: Floss daily to prevent gum disease and cavities. Except there’s little proof that flossing works. Still, the federal government, dental organizations and manufacturers of floss have pushed the practice for decades. Dentists provide samples to their… Read More »

Are Your Patients Engaged in This Dangerous “At Home” Teeth-Whitening Trend?

One of our clients brought this alarming trend to my attention this morning: I watched “Mama Natural’s” YouTube video where she, a self-proclaimed expert in natural health, is instructing viewers to go out and buy a $5 bottle of activated charcoal, then grind it all over their teeth twice a day in a bubbly, black haze. This is actually one… Read More »

Dentists’ Income Will Lower Again in 2017

Dental spending remains sluggish five years after the economic recovery, according to a new research brief by the ADA’s Health Policy Institute. The amount of empty chair time coupled with a wave of new dental graduates mean dentists’ earnings will stay sluggish and low for some time to come. “Dentistry is a profession that is rocky and unpredictable right now,”… Read More »

EXPOSED: How To FINALLY Free Yourself From The DarkSide of Dentistry!

I don’t know if you follow the read the industry trade journals, but the other day, I was being bashed…by someone who doesn’t know me, doesn’t know my clients, and was only out to try and grow his business by putting down mine! I tried to extinguish the hatred politely, and had to finally withdraw from the conversation when he… Read More »