Majority of dentists want to shake their head and dismiss this LARGE demographic and FUTURE patients of dentistry, and I say…you better embrace them because they’re extremely loyal, and will determine your future success as a practice. The Millennial Generation (as controversial as it is) brings with it the opportunity to attract an entirely new crowd of Pay, Stay, and Refer […]

Guest Post by Jayne Bandy, Founder of Dental Phone Excellence *** There are a thousand questions to ask a New Patient on the phone but we need to ask the ones that make the difference. Asking the following four questions on the New Patient call will make the difference. “Do you mind if I ask you a few questions first so […]

REPORTED BY THE ASSOCIATED PRESS By JEFF DONN HOLMDEL, N.J. (AP) — It’s one of the most universal recommendations in all of public health: Floss daily to prevent gum disease and cavities. Except there’s little proof that flossing works. Still, the federal government, dental organizations and manufacturers of floss have pushed the practice for decades. Dentists provide samples to their […]

One of our clients brought this alarming trend to my attention this morning: I watched “Mama Natural’s” YouTube video where she, a self-proclaimed expert in natural health, is instructing viewers to go out and buy a $5 bottle of activated charcoal, then grind it all over their teeth twice a day in a bubbly, black haze. This is actually one […]

Dental spending remains sluggish five years after the economic recovery, according to a new research brief by the ADA’s Health Policy Institute. The amount of empty chair time coupled with a wave of new dental graduates mean dentists’ earnings will stay sluggish and low for some time to come. “Dentistry is a profession that is rocky and unpredictable right now,” […]

Every dentist hopes that the each year is better than the next, but unfortunately that is not how it usually goes. You set lofty goals, but have no real idea what your current numbers are, so hitting those goals is a moving, invisible target. Remember, you can’t manage what you don’t track and 99% of dentists are not tracking their […]

This is the biggest and baddest update that will impact more Dentists bottom lines than we’ve seen in almost 5 years, and the worst part is this change drives your existing and prospective patients right to your competitors!!! For Dentists, the proximity to the searcher’s location has become even more important as a ranking signal thanks to a Google algorithm update […]