EXPOSED: How To FINALLY Free Yourself From The DarkSide of Dentistry!

I don’t know if you follow the read the industry trade journals, but the other day, I was being bashed…by someone who doesn’t know me, doesn’t know my clients, and was only out to try and grow his business by putting down mine! I tried to extinguish the hatred politely, and had to finally withdraw from the conversation when he… Read More »

[BREAKING] Google’s Most Recent Update “Possum” Severely Impacts All Dentists.

This is the biggest and baddest update that will impact more Dentists bottom lines than we’ve seen in almost 5 years, and the worst part is this change drives your existing and prospective patients right to your competitors!!! For Dentists, the proximity to the searcher’s location has become even more important as a ranking signal thanks to a Google algorithm update… Read More »

The Untold Truth About Word of Mouth Marketing (and why it’s a BIG FAT lie!)

The bad news is in…”word of mouth” just isn’t what it used to be. Well, let me clarify. Recent studies have shown that a large number of potential new patients may start their search with a word of mouth recommendation from a friend or family member. HOWEVER, that’s just a starting point of their research. 40% of respondents made it clear… Read More »

How To Get Rid Of Bad Reviews and Get More 5 Star Google Reviews!

Well, I think we are all going to get one of these eventually. It’s impossible to please everybody, especially in dentistry, no matter how hard you try. So don’t take it personally. I get asked all the time “Graig, how do I get rid of a bad review from a patient?”. How do you get rid of those nasty reviews??… Read More »

The Darkside Of Dentistry EXPOSED!

Wow…this is causing some chaos…and you need to check it out. Last week, I decided to take on the Darth Vaders of Dentistry…and expose them. You may not know what “the DarkSide” is…so let me explain. The Dark Side is preventing you from making you more money, because it is contaminating the entire profession with foolish, inaccurate, and scarcity thinking.… Read More »

12 Ways To Recession Proof Your Dental Practice

I’ve coined 2016 “The Year of The Bankrupt Dentist”. The reasons for this are simple. Corporate dental practices are invading cities and breaking private practices over their knees in a matter of months. Patients are spending less money (hoarding cash due to uncertainty, looming elections, terrorism etc.). These LARGE private mega practices are buying up everything in sight, taking over… Read More »

Dental Economics Magazine Editorial Director & Practicing Dentist: Dr. Joshua Austin RAVES About Local Search For Dentists®

By Joshua Austin, DDS. FAGD FACD We all know that marketing a dental practice today is entirely different than it was even five years ago. Social media marketing was the hot topic at state dental meetings five years ago. That is now passé; however, what spun off of social media is now the most important dental practice marketing: online reviews.… Read More »

Google Made This Dentist Sick: Here’s How You Can Avoid It

Recent years have been extremely challenging for dentists as economic conditions left many patients with less money to spend. But it’s not only the economy that’s been making life difficult for dentists as I discovered in a recent chat with a client. I’ve not included his full details here to allow him to be open about the mistakes he made… Read More »

16 Expensive Dental Marketing Mistakes that Cost You New Patients

Investing in internet dental marketing is critical for a dental practice that wants to grow it’s patient base – and ultimately their practice. But, simply spending on internet dental marketing or dental marketing doesn’t guarantee you results. You have to make sure that not only is your dental marketing itself effective, but also that you’re not making some of these (unfortunately… Read More »

Photos on Facebook Generate 53% More Response

There’s no doubt that we’re moving toward a more visual marketing world.  Potential patients often prefer consuming visual content to reading text. In fact, Facebook users are uploading 300 million photos to Facebook per day, up 20% from earlier this year. Even usage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six… Read More »