Dental Economics Magazine Editorial Director & Practicing Dentist: Dr. Joshua Austin RAVES About Local Search For Dentists®

By Joshua Austin, DDS. FAGD FACD We all know that marketing a dental practice today is entirely different than it was even five years ago. Social media marketing was the hot topic at state dental meetings five years ago. That is now passé; however, what spun off of social media is now the most important dental practice marketing: online reviews.… Read More »

Google Made This Dentist Sick: Here’s How You Can Avoid It

Recent years have been extremely challenging for dentists as economic conditions left many patients with less money to spend. But it’s not only the economy that’s been making life difficult for dentists as I discovered in a recent chat with a client. I’ve not included his full details here to allow him to be open about the mistakes he made… Read More »

16 Expensive Dental Marketing Mistakes that Cost You New Patients

Investing in internet dental marketing is critical for a dental practice that wants to grow it’s patient base – and ultimately their practice. But, simply spending on internet dental marketing or dental marketing doesn’t guarantee you results. You have to make sure that not only is your dental marketing itself effective, but also that you’re not making some of these (unfortunately… Read More »

Photos on Facebook Generate 53% More Response

There’s no doubt that we’re moving toward a more visual marketing world.  Potential patients often prefer consuming visual content to reading text. In fact, Facebook users are uploading 300 million photos to Facebook per day, up 20% from earlier this year. Even usage of the photo-sharing tool Instagram, purchased by Facebook in April of 2012, has increased 1,179% in six… Read More »