Scott David Cohen, DDS of Trumbull, CT, has been arrested on the charge that he tried to entice (who he thought was) a 15-year girl into meeting him for sex.
Aside from this alleged horrific, deviant act by a member of our tribe (I can only hope for not much longer), I want you to stop and think about something for a minute.
Imagine you live in Trumbull, CT. You wake up, make some coffee, get the kids ready for school…just like any other day.
Then you see this news story. And your world is shaken.
Five minutes ago, you believed that you live in a nice community where everyone looks out for each other. You trust the people around you.
So when you see that a local caregiver is trying to have sex with young girls (perhaps even your own daughter’s age!), that veil of safety and security is ripped away. And even though it’s completely unfair, every dentist in Trumbull becomes a potential threat in your mind.
That’s what’s going on in your prospective patient’s heads. They truly don’t know you. Unless you can prove that you are a truly reputable, trustworthy service provider who won’t harm his/her family, you will lose patients.
These days, trust is not bought. It’s earned…through the words of other consumers in your very own community. Where else? On the Internet, of course.
YOUR Online Reputation is everything.
And you can’t buy it. So stop wasting your money on throwaways like overpromised websites, Yellow Pages ads, and billboards. Because those things are merely building awareness of you and your practice. But awareness is nothing without an online reputation.
So, let’s start building your online reputation, the very best way we can; 5-star Google reviews. That’s where your patients are going to explore you and your reputation in the community.
It’s the first place they go to figure out whether you’re the Boogieman (or woman) or someone they can and should trust with their families’ health and teeth..
It’s so simple. Google reviews; it’s a tool that leverages your existing patients and the wonderful things they have to say about your work.
See, Google is now seen as the most trusted media outlet on the planet. They’ve worked hard for years to become the go-to source in your community when someone wants a recommendation for a business professional.
Why? Because the community is the collective voice, speaking en masse. You just have to learn how to direct that voice towards new patients so they can understand that you are trustworthy.
It’s inexpensive to do this, but I’ll admit…it’s not easy. One of our clients has over 420 5-star Google reviews and a waiting list that spans over a month and a half. And he admits he never could have done this himself…nor would he have wanted to.
The Modern “Word Of Mouth” Referral Has Moved
From Offline to Online!
Trust me… you are 100% losing referrals, production, market share and PROFIT (pure cash flow) to other doctors down the street who have their “Google House” in order, with loads of FRESH AND CURRENT Google reviews, videos of their best patients bragging about them, blogs, photo websites and other online reputation marketing that they’ve been doing for over 10 years, while you might be relying on “outdated” marketing methods, like a “website” (which is just a glorified brochure in this day and age), word of mouth, playing on Facebook, or worse yet, you’re doing NOTHING to attract referrals and new patients.
Please allow me to explain, let’s say Kelly, a great patient of yours refers you to Suzy down the street because she just moved into the neighborhood. Does Suzy ever call to book an appointment? Maybe, maybe not. Data from Comscore tells us that 93% of the time she is going to Google you and your business. If she goes on Google and sees that you’re branded as the best dentist in town, using the tools I referenced above, then she’s going to call. There is instant trust. I was just talking about this with Dr. Nathan Ho, who is a tremendously successful dentist in the Dallas area and influencer in the industry to over 6,000 dentists on his podcast, called Dental Win-Win. He consistently gets large cashing paying cases because the patients already come in trusting him because his “google house” is 100% in order. In the modern era we live in, you have NO CHOICE but to do these things or you will go the way of the “dodo” bird and become the next Kmart or Blockbuster…EXTINCT. And I don’t say this to scare, the data backs up my statement, you simply will not survive, and I’ve seen this all too often over the last 15 years!
Instead, your patients and their families are searching for your services through different means. Forget meaningless coupons or braggy, boastful commercials. Instead, they are first turning to the world’s largest and most trusted media outlet…Google Search. And believe it or not, you actually have the power to control the way your potential patients are perceiving your office. In fact, by claiming and managing your Google listing (and related properties, like your YouTube channel), you are doing more to build your brand than anything else.
If you want to have a dog in this fight and battle for your own survival, I URGE you to RIGHT NOW to focus on getting your Google house in order.
There’s no better time in history to create a windfall of business for your practice through Google. Instead of falling victim to public suspicion of dentists and other doctors in the community, use Google to build an aura of trust and quality. Plus, the entire thing is free!
Patients don’t understand the difference between a respected service provider and “the cheaper, easier alternative.” That is unless you actually show them why and how there’s a difference.
Too many doctors believe that
“What used to work will keep me successful forever”.
This is why it’s so essential that you control the conversation between you and your prospective patients. And the best way to do that is through your own powerful marketing, led by loads of FRESH and NEW beaming Youtube videos and Google reviews from real patients of yours bragging about how you impacted their lives and made everything simple and easy.
But, I can show you how we generate dozens or even hundreds of high-ranking Google reviews for our clients, which result in highly-qualified fee-for-service patients with money…who will virtually NEVER leave you.
You miss 100% of the shots you don’t take and it’s time to take action and let me, someone who’s helped 1000’s of dentists all over the world systematically improve profit and cash flow via more quality fee for service patients…
If you’d like to learn more about how to utilize Google and other online platforms to attract more highly qualified Fee for service patients WITH MONEY…click here for a proven practice specific dental marketing game-plan => https://lsfd1.wpenginepowered.com/game-plan
Have Fun & Do Something Great!
Graig J. Presti, MBA
CEO Local Search For Dentists®, The ONLY 4-TIME Inc. 500/5000-Approved Dental Marketing Agency
CEO New Patients For Life™ Podcast
#1 Best Selling Author
Dental Economics and Dental Products Report Magazine Author & Contributor
PS- Life does get in the way but THIS is the simplest way to keep patients on track, reactivating patients and SPARKING that REFERRAL fire all in one fell swoop with almost ZERO effort what so ever….
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One of my private clients using this action plan (who will remain nameless) is already breaking his competition in half … taking market share and just killing doctors who won’t change.
So, if you’re struggling with making heads or tails of what to do that can specifically help you grow your practice then this action plan is a “glove fit for you”.
Check it out by clicking the link below: