By Joshua Austin, DDS. FAGD FACD
We all know that marketing a dental practice today is entirely different than it was even five years ago. Social media marketing was the hot topic at state dental meetings five years ago. That is now passé; however, what spun off of social media is now the most important dental practice marketing: online reviews.
Online reviews and reputation are the most important marketing for dental practices. One of the complaints about online reviews that I often hear from colleagues is that they cannot be controlled. I will concede to that fact: Online reviews cannot be controlled . . . However, they can-and should-be managed. Due to the way that search engines such as Google value them, online reviews can be leveraged into excellent search positions without requiring you to resort to crazy SEO-wording tactics or large AdWords buys.
Local Search for Dentists (LSFD) is a fast-growing company in my backyard in Texas. Its goal is to help leverage your online reviews and social media presence into higher page ranks in Google, Yahoo, and Bing searches. LSFD starts by optimizing your social and review site pages. Information is tweaked, meta data is corrected, and media is added-all by the staff of LSFD. After optimizing your online footprint, the staff begins monitoring the various traffic across all platforms and reports back to you monthly.
I signed up for a standard LSFD package in June. By July, I started seeing a rise in my search positioning for various key terms pretty quickly. After six months or so, I am now ranking within the top five results for most keywords in my area. This has happened without making the text on my website “SEO-optimized,” which oftentimes results in gibberish! This is also without any paid Google AdWords, which is impressive.
LSFD sets up a special phone number that redirects to your office phones so that it can track the phone calls your office receives that come from profiles and sites managed by LSFD. Every month, I receive a report that shows how I am ranking across the various keyword searches, as well as an index of phone calls received through the special LSFD phone number.
In October, I received more than 150 phone calls through the LSFD number, which averaged more than three minutes per call. The list of calls also displays what numbers called, what happened to each caller (i.e., the phone was answered, the call went to voicemail, the caller hung up, etc.), and how long each call lasted. Longer calls obviously mean a better lead for your staff. It takes more time to set up a new-patient appointment than it does to not set one up. The monthly reports are generally more than 30 pages long and chock-full of information.
Plenty of dental marketing services will promise to do things similar to what LSFD does. I have been satisfied with what LSFD delivered and for an extremely reasonable monthly fee. During the relationship thus far, LSFD has delivered on what was promised to me. If you are looking to increase your search-engine visibility without purchasing AdWords or using wonky SEO lingo on your nice, informative website, LSFD is a great choice. Solid double down the third-base line for Local Search for Dentists!
Want to learn more about how Dr. Austin achieved this great success?
Click here to see => https://www.localsearchfordentists.com/game-plan
“Local Search For Dentists® helps me sleep at night, because I know that no matter how hard I try, I can never fully understand and know the inner workings of the Google algorithm and I know it changes all the time. So I really need something I can count on to stay on top of all that stuff so that I can worry about things like patient care. Let me outsource the Google part of it to experts who work with it on a daily basis and know intimately you know what’s involved with achieving a high ranking on a Google search.
Local Search For Dentists® is a no-brainer for my practice and it helps me get patients every day, I think primarily because it’s results driven. You know, that’s the nice thing about this type of marketing — is that you can immediately tell with a simple Google search where your page lies.
When I signed up for LSFD I saw a jump really, really quickly; that’s an all-encompassing package that I just haven’t seen out there before; especially for the fees that you guys offer. It’s pretty remarkable the value for the dollar that you get with Local Search For Dentists®.
When a patient searches for a certain term in dentistry, and the first thing that they see is my 40-something Google five-star reviews, that helps.
Local Search For Dentists® really knows how to leverage those positive online reviews, and so that’s helped me a lot. San Antonio is a very congested market, just like most cities with a dental school. Many people stay here after they graduate and I’m in a pretty congested corridor of other dentists. So Local Search For Dentists® has helped me stand out.
You get all the emails from Graig before the public sees them, and I just wonder when this guy sleeps because it seems like he’s moving at a million miles an hour. He’s always coming up with something new and innovative and his videos explain things very, very well. So when I get an email from Graig Presti, I know I’m gonna need a couple of minutes to sit down and process it because it’s going to be chock-full of information. I’m fascinated by him and the way his mind works because he is processing things at such a different level than my brain works…especially when it comes to business stuff.
So it’s fascinating to me to see how much valuable content he pushes out on a regular basis that I get to see as an LSFD subscriber.”