The other day I was walking into my house, and forgot to turn off the burglar alarm. My mind was elsewhere, so by the time I realized that I’d neglected to shut it off at the panel, the sirens were screaming. I quickly entered in the code and stopped the noise, and aside from two very freaked out dogs, there… Read More »
Beyond The Chair™ Episode #5: “How To Lay The Foundation For Case Presentation & Acceptance, So Patients Don’t Feel “Sold To”
Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds-Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now In this edition of our groundbreaking series, Beyond The Chair, our discussion turned to Case Presentation & Acceptance. This topic is one… Read More »
Beyond The Chair™ Episode #4: “Ethical Marketing- The UNmarketing Way To Attract New Patients Without Being Obnoxious & Unprofessional.”
Over the last few years, there have been HUGE CONTROVERSIES over what’s “ethical” in the realm of dental marketing and what’s “scandalous” and unprofessional. Marketing in Dentistry can walk a blurry line. This video brings that line into FOCUS and keeps YOU on the RIGHT (and EFFECTIVE) side of it. In this episode of Beyond The Chair, we define Ethical Marketing… Read More »
Beyond The Chair™ Episode #3: “The RIGHT WAY To Set Goals & The One Thing You Must Avoid If You Want To Reach Them”
Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now This week, we to focus on the RIGHT WAY to set goals. We’ll go over details such as: Why goal setting… Read More »
Beyond The Chair™ Episode #2: “The 3 Metrics You Must Track To Achieve Predictable Profits & Cash Flow!”
Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now In our second installment, we’re going to cover METRICS and MARKETING. Things like: Why you NEED a repeatable and trackable system… Read More »
Beyond The Chair™ Episode #12: “Dental Marketing Defined: Track/Analyze/Repeat”
Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now Dental Marketing Defined! In this crucial episode, you’ll learn: Why your website is now simply a glorified brochure, and the online… Read More »
Beyond The Chair™ Episode #11 :”How Social Media Should Fit Into Dental Marketing”
Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now Confused about how to leverage social media for your practice? In this episode, you’ll learn: Why having a dedicated team member… Read More »
