Latest Facebook Fumble Underscores Dentists’ Need To Prove Trustworthiness

It’s been a rough year for Facebook. Did you happen to see the recent headline from the New York Times? “Facebook Security Breach Exposes Accounts of 50 Million Users” Uh….”oops”? Facebook is considered to be the leader of the social media pack. It changed the way people looked at, well…each other. It represented a new sense of community and connection.… Read More »

Georgia Woman Indicted For Allegedly Masquerading As A Licensed Dentist & The ONE Thing You’re Currently Doing To Drive Patients Away

“TRUST Is A Fragile Thing. Easy To Break, Easy To Lose And One Of The Hardest Things To Ever Get Back.” -Attributed to Zig Ziglar “Trust, But Verify.” -Ronald Reagan ***** It’s stories like this that test my faith in humanity to do the right thing and serve people properly and unfortunately give this great profession a black eye. In… Read More »

7 Key Numbers Dentists Don’t Track (but should!)

Every dentist hopes that each year is better than the next, but unfortunately that is not how it usually goes. You set lofty goals, but have no real idea what your current numbers are, so hitting those goals is a moving, invisible target. Remember, you can’t manage what you don’t track and 99% of dentists are not tracking their numbers… Read More »

Beyond The Chair™ (Part 2 of 3) with Graig Presti, MBA: “The Darkside of Dentistry and Why It’s Limiting The Growth Of Your Practice!”

Welcome to our new series, Beyond The Chair™, where we discuss issues facing today’s practice owner, and how to stay competitive in your market. Our discussion this week focuses on the Darkside of Dentistry (Part 2 of 3) . This week, here’s what you’ll learn: Why you have a moral and ethical obligation to serve as many patients as possible Why… Read More »

“Beyond The Chair” (Part 3 of 3): “The ‘Tidal Wave’ That All Dentists Are Facing and Why You Can NOT Afford To Ignore It!”

Welcome to Week 3 of our new series, “Beyond The Chair”. We discuss issues facing the dental practice owner, and how to stay competitive in your market. This week, here’s what you’ll learn: Why thinking like a patient (not a doctor) will give you the insight you need to appeal to more patients and get more case acceptance The “Pointed, Apex… Read More »