Why “Drugstore Dentistry” Is Commoditizing Treatment (and Coming For Your Patients & Market Share!)

“I want it all, I want it all, I want it all, and I want it now.” -Queen, “I Want It All” There’s no denying that over the last 10-15 years, this country has seen our emphasis on convenience and expedience go through the roof. Conversations are faster, and sometimes reduced to mere letters over a text message. Entire businesses… Read More »

Unlicensed Dentist Faces Jail Time For Fraud & Why “Trust” Is Your Best Friend In Dental Practice Marketing

The other day I was walking into my house, and forgot to turn off the burglar alarm. My mind was elsewhere, so by the time I realized that I’d neglected to shut it off at the panel, the sirens were screaming. I quickly entered in the code and stopped the noise, and aside from two very freaked out dogs, there… Read More »