Let’s start off by defining “SEO” or “Search Engine Optimization” because there are a lot of companies, marketers, and others selling dentists on these jargon type terms that have been watered down over the years. SEO is just a tool. You can optimize anything online these days and some are beneficial, while others are a waste of time and money.… Read More »
Why “Drugstore Dentistry” Is Commoditizing Treatment (and Coming For Your Patients & Market Share!)
“I want it all, I want it all, I want it all, and I want it now.” -Queen, “I Want It All” There’s no denying that over the last 10-15 years, this country has seen our emphasis on convenience and expedience go through the roof. Conversations are faster, and sometimes reduced to mere letters over a text message. Entire businesses… Read More »
