Beyond The Chair™ Episode #6: “Why You Should Never EVER Delegate Your Dental Marketing & New Patient Acquisition To Staff (it could be costing you thousands!)”

Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds-Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now In this episode, we dispel some common myths surrounding DELEGATING MARKETING to your staff. You will learn: Why the CEO (Yes, you… Read More »

Beyond The Chair™ Episode #5: “How To Lay The Foundation For Case Presentation & Acceptance, So Patients Don’t Feel “Sold To”

Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds-Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now In this edition of our groundbreaking series, Beyond The Chair, our discussion turned to Case Presentation & Acceptance. This topic is one… Read More »

Beyond The Chair™ Episode #4: “Ethical Marketing- The UNmarketing Way To Attract New Patients Without Being Obnoxious & Unprofessional.”

Over the last few years, there have been HUGE CONTROVERSIES over what’s “ethical” in the realm of dental marketing and what’s “scandalous” and unprofessional. Marketing in Dentistry can walk a blurry line. This video brings that line into FOCUS and keeps YOU on the RIGHT (and EFFECTIVE) side of it. In this episode of Beyond The Chair, we define Ethical Marketing… Read More »

Beyond The Chair™ Episode #3: “The RIGHT WAY To Set Goals & The One Thing You Must Avoid If You Want To Reach Them”

Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now This week, we to focus on the RIGHT WAY to set goals. We’ll go over details such as: Why goal setting… Read More »

Beyond The Chair™ Episode #2: “The 3 Metrics You Must Track To Achieve Predictable Profits & Cash Flow!”

Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now In our second installment, we’re going to cover METRICS and MARKETING. Things like: Why you NEED a repeatable and trackable system… Read More »

Beyond The Chair™ Episode #1: “Evolve Or Die: Is Your Dental Practice The Next Kmart or Amazon?”

Welcome To This Brand New, Original Video Training Series Featuring “3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing & Growing Your Practice The Right Way, Right Now!” In this first episode, Dr. Chris Salierno, practicing dentist and Dental Economics’ Magazine Chief Editor and Graig… Read More »

Beyond The Chair™ (Part 2 of 3) with Graig Presti, MBA: “The Darkside of Dentistry and Why It’s Limiting The Growth Of Your Practice!”

Welcome to our new series, Beyond The Chair™, where we discuss issues facing today’s practice owner, and how to stay competitive in your market. Our discussion this week focuses on the Darkside of Dentistry (Part 2 of 3) . This week, here’s what you’ll learn: Why you have a moral and ethical obligation to serve as many patients as possible Why… Read More »

Beyond The Chair™ Episode #12: “Dental Marketing Defined: Track/Analyze/Repeat”

Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now Dental Marketing Defined! In this crucial episode, you’ll learn: Why your website is now simply a glorified brochure, and the online… Read More »

Beyond The Chair™ Episode #11 :”How Social Media Should Fit Into Dental Marketing”

Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now Confused about how to leverage social media for your practice? In this episode, you’ll learn: Why having a dedicated team member… Read More »

Beyond The Chair™ Episode #10: “Google, Website Marketing & Dental SEO; What’s Working NOW”

Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now In this episode, you’ll learn: Just how radically search engine optimization (SEO) has changed since you last updated your website, and… Read More »