Beyond The Chair™ Episode #8: “How To “Ask” For 5 Star Google Reviews & Properly Handle The Inevitable Bad Review Of Your Dental Practice”

Welcome To This Brand New, Original Series Featuring 3 Dental Leaders In An Uncensored, No-Holds-Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now! This episode focuses on asking for reviews and handling negative reviews. You’ll learn: Why you should never ASK for reviews, and instead do this… Read More »

Why You Should NEVER EVER Rely On Facebook For Your Dental Marketing & New Patient Generation

“Oh we’re not gonna take itNo, we ain’t gonna take itOh we’re not gonna take it anymore” Twisted Sister, “We’re Not Gonna Take It” *** WARNING: Prepare for an EPIC rant. Facebook really ticked me off this morning. And it’s certainly not the first time. I was getting ready to run an ad on Facebook’s platform that would market our… Read More »

Why “Drugstore Dentistry” Is Commoditizing Treatment (and Coming For Your Patients & Market Share!)

“I want it all, I want it all, I want it all, and I want it now.” -Queen, “I Want It All” There’s no denying that over the last 10-15 years, this country has seen our emphasis on convenience and expedience go through the roof. Conversations are faster, and sometimes reduced to mere letters over a text message. Entire businesses… Read More »

Unlicensed Dentist Faces Jail Time For Fraud & Why “Trust” Is Your Best Friend In Dental Practice Marketing

The other day I was walking into my house, and forgot to turn off the burglar alarm. My mind was elsewhere, so by the time I realized that I’d neglected to shut it off at the panel, the sirens were screaming. I quickly entered in the code and stopped the noise, and aside from two very freaked out dogs, there… Read More »

Evolve Or Die: Is Your Dental Practice The Next Kmart or Amazon?

“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” -Bill Gates Kodak. Kmart. Blockbuster Video. Three companies that were once at the top of their respective industries. And now, they’re a little more than the butt of a joke or punchline to a cautionary tale…one that revolves around corporate complacency and the belief that once… Read More »

Beyond The Chair™ Episode #7: “The Evolution Of Patients: Why You Can’t Just List Letters After Your Name & Expect People To Think You’re The Best Anymore”

Chris Salierno, DDS, Chief Editor of Dental Economics Magazine and Practicing dentist, Joshua Austin, DDS FAGD FACD of Dental Economics Magazine and Inc. 500/5000 CEO, Graig Presti of Local Search For Dentists® discuss the commoditization of dental care, and why it is up to us to educate consumers and thereby establish credibility in the marketplace. Why you can’t just list… Read More »

Latest Facebook Fumble Underscores Dentists’ Need To Prove Trustworthiness

It’s been a rough year for Facebook. Did you happen to see the recent headline from the New York Times? “Facebook Security Breach Exposes Accounts of 50 Million Users” Uh….”oops”? Facebook is considered to be the leader of the social media pack. It changed the way people looked at, well…each other. It represented a new sense of community and connection.… Read More »

Beyond The Chair™ Episode #6: “Why You Should Never EVER Delegate Your Dental Marketing & New Patient Acquisition To Staff (it could be costing you thousands!)”

Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds-Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now In this episode, we dispel some common myths surrounding DELEGATING MARKETING to your staff. You will learn: Why the CEO (Yes, you… Read More »

Beyond The Chair™ Episode #5: “How To Lay The Foundation For Case Presentation & Acceptance, So Patients Don’t Feel “Sold To”

Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds-Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now In this edition of our groundbreaking series, Beyond The Chair, our discussion turned to Case Presentation & Acceptance. This topic is one… Read More »

Beyond The Chair™ Episode #4: “Ethical Marketing- The UNmarketing Way To Attract New Patients Without Being Obnoxious & Unprofessional.”

Over the last few years, there have been HUGE CONTROVERSIES over what’s “ethical” in the realm of dental marketing and what’s “scandalous” and unprofessional. Marketing in Dentistry can walk a blurry line. This video brings that line into FOCUS and keeps YOU on the RIGHT (and EFFECTIVE) side of it. In this episode of Beyond The Chair, we define Ethical Marketing… Read More »