Beyond The Chair™ Episode #8: “How To Properly Handle The Inevitable Bad Review Of Your Dental Practice”

Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds-Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now This episode focuses on handling negative reviews. You’ll learn: Why you should never ASK for reviews, and instead do this Why waiting… Read More »

Beyond The Chair™ Episode #7: “The Evolution Of Patients: Why You Can’t Just List Letters After Your Name & Expect People To Think You’re The Best Anymore”

Chris Salierno, DDS, Chief Editor of Dental Economics Magazine and Practicing dentist, Joshua Austin, DDS FAGD FACD of Dental Economics Magazine and Inc. 500/5000 CEO, Graig Presti of Local Search For Dentists® discuss the commoditization of dental care, and why it is up to us to educate consumers and thereby establish credibility in the marketplace. Why you can’t just list… Read More »

Latest Facebook Fumble Underscores Dentists’ Need To Prove Trustworthiness

It’s been a rough year for Facebook. Did you happen to see the recent headline from the New York Times? “Facebook Security Breach Exposes Accounts of 50 Million Users” Uh….”oops”? Facebook is considered to be the leader of the social media pack. It changed the way people looked at, well…each other. It represented a new sense of community and connection.… Read More »

Beyond The Chair™ Episode #6: “Why You Should Never EVER Delegate Your Dental Marketing & New Patient Acquisition To Staff (it could be costing you thousands!)”

Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds-Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now In this episode, we dispel some common myths surrounding DELEGATING MARKETING to your staff. You will learn: Why the CEO (Yes, you… Read More »

Beyond The Chair™ Episode #5: “How To Lay The Foundation For Case Presentation & Acceptance, So Patients Don’t Feel “Sold To”

Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds-Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now In this edition of our groundbreaking series, Beyond The Chair, our discussion turned to Case Presentation & Acceptance. This topic is one… Read More »

Beyond The Chair™ Episode #4: “Ethical Marketing- The UNmarketing Way To Attract New Patients Without Being Obnoxious & Unprofessional.”

Over the last few years, there have been HUGE CONTROVERSIES over what’s “ethical” in the realm of dental marketing and what’s “scandalous” and unprofessional. Marketing in Dentistry can walk a blurry line. This video brings that line into FOCUS and keeps YOU on the RIGHT (and EFFECTIVE) side of it. In this episode of Beyond The Chair, we define Ethical Marketing… Read More »

“Beyond The Chair” (Part 2 of 3): “Why Corporate Dentistry Doesn’t View The Solo Dentist As A Threat In Their Market Place” (You should know what they’re saying about you!)

Welcome to Week 2 of our new series, “Beyond The Chair”. We discuss issues facing the solo practice owner, and how to stay competitive in your market. Our discussion this week focuses on how to beat your competition and Corporate Dentistry at its own game and remain competitive in your market. This week, here’s what you’ll learn: Corporate Dentistry’s #1 Biggest… Read More »

Beyond The Chair™ Episode #3: “The RIGHT WAY To Set Goals & The One Thing You Must Avoid If You Want To Reach Them”

Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now This week, we to focus on the RIGHT WAY to set goals. We’ll go over details such as: Why goal setting… Read More »

Beyond The Chair™ Episode #2: “The 3 Metrics You Must Track To Achieve Predictable Profits & Cash Flow!”

Welcome To This Brand New, Original Series Featuring 3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing Your Practice The Right Way, Right Now In our second installment, we’re going to cover METRICS and MARKETING. Things like: Why you NEED a repeatable and trackable system… Read More »

Beyond The Chair™ Episode #1: “Evolve Or Die: Is Your Dental Practice The Next Kmart or Amazon?”

Welcome To This Brand New, Original Video Training Series Featuring “3 Dental Marketing Leaders In An Uncensored, No-Holds Barred Discussion That Cuts Through Misinformation & Confusion, Providing The Clarity You Desperately Need For Marketing & Growing Your Practice The Right Way, Right Now!” In this first episode, Dr. Chris Salierno, practicing dentist and Dental Economics’ Magazine Chief Editor and Graig… Read More »