Let’s start off by defining “SEO” or “Search Engine Optimization” because there are a lot of companies, marketers, and others selling dentists on these jargon type terms that have been watered down over the years. SEO is just a tool. You can optimize anything online these days and some are beneficial, while others are a waste of time and money.… Read More »
“Beyond The Chair” (Part 2 of 3): “Why Corporate Dentistry Doesn’t View The Solo Dentist As A Threat In Their Market Place” (You should know what they’re saying about you!)
Welcome to Week 2 of our new series, “Beyond The Chair”. We discuss issues facing the solo practice owner, and how to stay competitive in your market. Our discussion this week focuses on how to beat your competition and Corporate Dentistry at its own game and remain competitive in your market. This week, here’s what you’ll learn: Corporate Dentistry’s #1 Biggest… Read More »
“Beyond The Chair” (Part 3 of 3): “The ‘Tidal Wave’ That All Dentists Are Facing and Why You Can NOT Afford To Ignore It!”
Welcome to Week 3 of our new series, “Beyond The Chair”. We discuss issues facing the dental practice owner, and how to stay competitive in your market. This week, here’s what you’ll learn: Why thinking like a patient (not a doctor) will give you the insight you need to appeal to more patients and get more case acceptance The “Pointed, Apex… Read More »
Have You Noticed An Increase In This Number?
Guest Post by Jayne Bandy, Founder of Dental Phone Excellence You don’t know why or how to stop it but you are seeing an increase in the number of cancelled appointments. What is going wrong? This is a problem happening in many Dental Practices. It is a problem that needs to be looked at very carefully before it gets out of… Read More »
Four Critical Questions You Must Always Ask A New Patient On The Phone
Guest Post by Jayne Bandy, Founder of Dental Phone Excellence *** There are a thousand questions to ask a New Patient on the phone but we need to ask the ones that make the difference. Asking the following four questions on the New Patient call will make the difference. “Do you mind if I ask you a few questions first so… Read More »
Say This To Your Patients and Watch What Happens
Guest Post By Jayne Bandy, Dental Phone Excellence Have you ever been out and about and heard something that just sounds so wrong? I was buying a DVD in a retail store last week when I heard what seemed to be the same thing said by two different sales people. I was lined up waiting for an available checkout person… Read More »
The First Step To Increasing Your Call Conversions Is…
Call conversions is the one part of our business that we often overlook. Or we do monitor it for a while then for some reason we stop. Measure your results. To put it bluntly, if you are not measuring your results you really have no idea what is going on in your business. When I talk about measuring I mean… Read More »
12 Ways To Recession Proof Your Dental Practice
I’ve coined 2016 “The Year of The Bankrupt Dentist”. The reasons for this are simple. Corporate dental practices are invading cities and breaking private practices over their knees in a matter of months. Patients are spending less money (hoarding cash due to uncertainty, looming elections, terrorism etc.). These LARGE private mega practices are buying up everything in sight, taking over… Read More »
